About Us

Running dog leash online

RUFF LIFE is a lifestyle, a community, a philosophy that promotes an active lifestyle for people and their pets. Ruff Life Gear's purpose is to provide dogs and dog lovers with unique, durable, and FUNctional products.

Running Leash and more

Ruff Life Gear (previously Surf's Up Dog) has designed and distributed high quality dog products [running dog leash, portable dog water bowl] since 2006. The company is based in Southern California and its products can be found on the Ruff Life Gear website, as well as at pet care retailers throughout the United States and select international locations.

California Based Business

Co-owners Heather Barton and Lori Powell also own a large pet care company in Southern California and have enjoyed working closely with dogs and their owners for most of two decades.

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